Razor Sales Move Online, Away From Gillette

Jul 04, 2015

The online market for razorblades barely existed a few years ago, yet Americans have taken to it quickly: Web sales of men’s shaving gear in the U.S. have nearly doubled in the 12 months through May to $263 million, according to estimates from Slice Intelligence, a market research firm.

That is about 8% of the roughly $3 billion market and a big surprise to people who follow the market.