Marketing Technology is huge

less than 1 minute read

IDC predicts that the worldwide spend for marketing software in 2015 will be $22.6 billion — and by 2018, it will grow by nearly 50% to $32.3 billion.

Supporting this growth has been approximately $22 billion of investment in this sector to date. With marketing overall being a $1 trillion industry, in the throes of being reinvented in every way possible, it’s likely that both of those numbers will rise even more.

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