Growth hacking your startup with Dan Martell
Week 2 of Blackbox Connect. Off to a blazing start today with Dan Martell, on Social Marketing for Startups.
Dan was founder of Flowtown, acquired last year by Demandforce. He’s currently working on another startup, while advising and investing in others. He calls himself a growth hacker.
I like that title. It explains what pretty much every startup with lean marketing budget is trying to do.
His weapon of choice? Social media. Results kinda speak for themselves: ~22K Twitter followers; 17K Facebook fans; 15K email subscribers in the very early days.
He shared some killer insights into what worked at Flowtown. I managed to capture a few.
